Platform overview
Two platforms, different approaches. Here's how they stack up.
Tokei
Tokei is an agent-native alternative to Gleam for running sweepstakes, giveaways, and viral promotions. It helps creators, startups, and brands collect emails, grow social followings, and build hype from a single promotion page, with 30+ social entry methods, fraud scoring and manual review, built-in gamification, and a prize wheel for drawing winners. Unlike traditional giveaway platforms, Tokei ships a CLI and an MCP server, so AI agents can create, manage, and analyse campaigns programmatically.
What sets Tokei apart is its all-in-one pricing and gamification engine. Leaderboards, XP systems, daily bonuses, and referral tracking turn one-time entrants into repeat visitors. It integrates natively with Mailchimp, Klaviyo and Brevo, connects to Make.com, n8n and Zapier through its API, and offers a full developer API with OpenAPI 3.0 spec. The AI agents, CLI, and MCP server wrap that API for Claude Code, Claude Desktop, OpenClaw, and any other MCP client.
Gleam is an established competition and rewards platform that bundles four apps — Competitions, Rewards, Captures, and Galleries — into tiered packages. Built for marketers and agencies running campaigns at scale, it offers widget embeds, hosted landing pages, and integration with 40+ email and CRM providers.
Gleam's strength lies in its breadth: instant-win rewards, social media galleries, pop-up capture forms, and a deep set of action types across 25+ social platforms. It supports 25 built-in languages, Shopify integration, event mode for in-person activations, and tools like an Instagram Comment Picker and Random Name Picker for choosing winners. Custom CSS and white-label options are available on higher-tier plans.
Pricing & plans
One plan with everything included, or tiered pricing with add-ons.
Tokei
- Build free. Add a card to publish. No charge for 3 days.
- All features included in one plan — no tiers to unlock.
- Unlimited campaigns — run as many promotions as you need.
- 30+ social entry methods included at no extra cost.
Pro
$39 /mo
- Free plan with limited features — great for testing.
- Save up to 25% with yearly billing.
- Package plans bundle Competitions, Rewards, Captures & Galleries.
- Additional claims and conversions charged per-use above plan limits.
Pro
$59 /mo
Business
$179 /mo
Premium
$499 /mo
Tokei building a Gleam-style competition, then switching it to Gamify mode.
Feature-by-feature breakdown
Every feature, entry method, and integration — compared at a glance.
Features
Entry Methods
Integrations
AI agents and CLI: where Tokei is different
Every other row in those tables is a feature you click. This one you type.
Tokei runs programmatically through its REST API, a command-line tool, and an MCP server. The tokei-agent package wraps the v1 API as both a CLI and an MCP server over stdio, exposing 21 operations as tools that Claude Code, Claude Desktop, OpenClaw, and any other MCP client discover automatically.
So an AI coding agent can create and manage promotions, edit copy and dates, upload media, pull analytics, inspect leaderboards, and wire up webhooks — without you opening the dashboard. API keys are read-only by default, and writes stay behind human-in-the-loop approval. Gleam offers an API, but no CLI and no MCP server.
Where Gleam is the better pick
- More apps in one place. Gleam bundles Competitions, Rewards, Captures (pop-ups) and Galleries (social walls). Tokei doesn't have a standalone pop-up or social wall product.
- Bigger integration list. Gleam lists 40+ email and CRM integrations, including Salesforce. Tokei has native Mailchimp, Klaviyo, Brevo, MailerLite, Resend and Kit, and reaches others through Zapier, Make or n8n.
- Shopify app and event mode for in-person activations.
- Built-in winner tools like the Instagram Comment Picker and Random Name Picker.
- 25 built-in languages. Tokei has 5.
- Free plan for testing. Tokei has a 3-day trial instead.
- Well known. Many marketers already know Gleam, which helps with entrant trust.
Where Tokei is the better pick
- One price, everything included. $39/mo vs Gleam's tiered plans from $59 to $499/mo, with per-use charges above plan limits.
- AI agents, CLI and MCP server. Gleam has an API, but no CLI or MCP server.
- Gamification built in. XP, leaderboards and daily bonuses. Winners are drawn live with a prize wheel.
- Built for launches. Templates for Kickstarter pre-launch, Steam wishlists, Discord and Twitch.
- API and webhooks on the base plan.
Which one should you choose?
Choose Tokei if
You run giveaways or pre-launch pages for a product, game or community, want everything on one $39 plan, or want an AI agent to manage campaigns for you.
Choose Gleam if
You need pop-ups, social walls and giveaways under one login, rely on Salesforce or another CRM Tokei doesn't connect to natively, or need event mode.
Sources
- Tokei homepage (tokei.io) — checked 21 Oct 2026
- Gleam pricing page (gleam.io/pricing) — checked [VERIFY on publish]
Prices and features checked on [VERIFY on publish] from each company's public website. Plans change, so check their site before you buy. Spot something out of date? Email support@tokei.io.