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Pinterest Sharing

Let participants pin your promotion to their Pinterest boards for visual discovery and long-tail traffic.

What This Is

Pinterest is a sharing destination, not a standalone entry action. There is no Pinterest follow or pin-verification action to add from the Entry Methods tab — instead you enable Pinterest as one of the platforms in the Social Sharing group, and participants earn the Social Share entry by pinning your link.

Pinning is worth 2 points by default. Because a pin keeps surfacing in search and related-pin feeds long after it is posted, Pinterest tends to deliver traffic over a longer tail than the other share destinations.

Enabling Pinterest Sharing

Pinterest sharing is a toggle in the Promotion tab of the promotion editor.

Quick Start

  1. Open the Promotion tab in your promotion editor
  2. Find the Social Sharing group
  3. Switch on Pinterest (turn on any other platforms you want at the same time)
  4. Set the entry value for Social Share
  5. Save and preview your page to check the buttons render

Tip: Pinterest pulls the preview image from your promotion page, so upload a tall, high-quality banner image — portrait images perform far better on Pinterest than landscape ones.

How Sharing Works

All sharing buttons post the same link: your promotion's own URL, or your campaign URL when you have set one and switched it on. The share opens in a new window with the destination pre-filled where the platform supports it.

Sharing is trust-based and awards points once. No platform lets a third party confirm that a share actually went out, so the entry is credited when the participant completes the hand-off.

Note: sharing is a single Social Share action with per-platform toggles, not one action per platform. Turning on more platforms gives participants more ways to share the same link — it does not multiply the points on offer.

Tips

  • Use a portrait (2:3) banner image — it is the aspect ratio Pinterest's feed is built around
  • Make sure your promotion title reads well as a pin description
  • Best suited to visual categories: products, food, fashion, home, craft and design
  • Combine with Instagram actions when your audience is already visual-first

Availability

Available on Contest, Gamify and Promote pages. On a Landing page, sharing only appears once the visitor has signed up.

Email Integration

Sync collected emails to your email provider.

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Full documentation index: tokei.io/llms.txt