The competition giveaway campaign
The FLYNQ SnapCap — a 360° magnetic bottle opener from Kamani Gear, launching on Kickstarter at 40% off on day one.
The whole campaign lives on one Tokei page, and every action on it does one of three jobs: capture an email, grow a following, or send a click to the Kickstarter project where the entrants are redirected.
Step 1 — Pick a prize that filters your audience
The prize is not a gift. It is a filter that decides who joins your list.
Give away an iPhone and you collect thousands of emails from people who wanted a free iPhone. None of them back a niche hardware product. This campaign gave away a mini drinks fridge — one winner — to sell a bottle opener. Different product, same shelf, same niche audience.
- Cheap enough that the campaign is not a loss leader — this one was under $100.
- Desirable to the people who would back the product, not to everyone.
- Not the product itself — never give away the thing you are about to sell.
- One winner, one prize. More winners dilutes the reason to share.
Step 2 — Pick actions that compound
Point weighting is the whole design. A visit to the Kickstarter page scored 5 entry points — the easiest action on the board, and its only job is to make sure every entrant has seen the project. A follow on X or Instagram scored 3 entry points, because a follower is a channel you own for free until launch day. A repost scored 4 entry points, the most of anything, because it is the only action that reaches people who are not already yours.
Step 3 — Let entrants recruit & share
Every entrant gets a personal referral link and a point for each person who joins through it — and it cost nothing, because it arrives pre-endorsed by someone the visitor already trusts.
Step 4 — Get listed where the entrants already are
This is the step people skip. Kamani Gear submitted the giveaway to the free competition listing sites — The Prize Finder, Loquax, Competition Database, SuperLucky, Magic Freebies, Sweepstakes Advantage and the rest — and that is where the initial traffic came from. Those sites are read every day by people whose hobby is entering competitions. They enter, they refer, and they cost you nothing but the time it takes to fill in the forms.
We keep every submission page in one table, with the links, on our contest page.
Inside the setup
X / Twitter
Encourage reposts
This is the real panel from the campaign. Follow on X scores 3, Repost 4 — the highest anywhere on the board. The follow buys a channel you can use again on launch day; the repost is the only action that reaches people who have never heard of the product, so it earns the premium. Leave Verify unticked: an API check that fails at the moment someone is trying to enter costs you the entry, and 393 people reposted without one.
Point people at posts & profiles
Set Follow on Instagram to 3. If you add View Post, aim it at one specific post that sells the product — a profile is something people scroll past in two seconds. This campaign ran the follow alone and took 600 completions from it. Leave Share a Photo off: it asks for more effort than a giveaway entrant will ever give you.
Referrals
Set Actions
Refer and Share turns every entrant into a channel of their own. The number in the left box is yours to choose — this campaign paid 1 point and still took 1,697 referral clicks, so do not assume you have to pay 10. The box that matters is Actions Required: set it to 0 so the link reaches people the second they enter. The friend still has to complete a real action before any points land, which is what stops the mechanic being farmed.
Daily bonus
Repeat visitors
One entry, claimable once a day. It was the single most-completed action in the campaign — 4,076 claims, more than every social action put together — because it is the only one people can do again tomorrow. Worth 1 point and unlocked immediately here; the Actions Required box lets you gate it behind a few actions first if you would rather it rewarded the committed.
Audience interaction
Ask one question...
Share Feedback is the only action that sends something back. This campaign asked “What is your favorite drink?”, paid 5 entries and left it optional — 246 people answered anyway. Keep Mandatory unticked: a required question at the entry form is where people leave. Ask something you would actually act on, because these are the people you are about to ask for money.
What it produced so far
1,539
Email addresses collected
One per entrant. No email verification step — it costs you entries.
10,015
Entry actions completed
Follows, reposts, visits and daily bonuses — about six and a half each.
938
Clicks to the Kickstarter page
Of 1,644 outbound clicks in total. The rest went to X (387) and Facebook (319).
1,697
Referral clicks
Traffic entrants brought in by sharing their own link.
22,736
Points awarded
What the counter on the page shows. Points, not people — actions are weighted.
19 of 30
Days live
Still running. These numbers are a snapshot, not a final total.
Read from the live database on 2 September 2026, with Kamani Gear's permission. The giveaway had not closed, so treat these as a 19-day snapshot. The "Total Entries" counter on the page itself shows points awarded, which is why it reads far higher than the number of people who entered.
Step 5 — Convert the list on day one
A list you do not warm up is a list that forgets you.
The gap between the giveaway ending and the Kickstarter going live is where lists die. Sync entrants to your email platform the day they join — Tokei pushes to Mailchimp, Klaviyo, Brevo, MailerLite and Resend automatically — then keep them in the story: prototype photos, factory updates, the launch date, and finally the "we are live, back us in the first hour" email.
Impact on Social Media - 700+ Followers
The social media accounts Kamani Gear used to promote the giveaway, had 0 followers to start with.
Followers with somewhere to go
The only link in the bio goes straight to the Kickstarter project, which is what turns a follower count into traffic. Every follower the giveaway added is someone you can put a launch-day post in front of for nothing, for as long as the account exists.
Kamani Gear's X account was days old
@KamaniGear joined X in August 2026 and ran the giveaway the same month. Two posts, 396 followers, nobody followed back. A number built that fast is only worth having because of where it points — the header image and the bio say the same thing the launch email would: 40% off on launch day.
One post, 313 reposts
This is the post entrants were asked to repost: 313 reposts and 54 likes against 976 views, from an account with a few hundred followers. Every one is the giveaway landing in a timeline nobody paid for. Worth knowing: Tokei recorded 393 completed reposts against X's 313 — the gap is what leaving Verify unticked costs you, and it is a price worth paying to keep 393 people from stalling at an API check.
What this is worth to your Kickstarter
The giveaway runs in the background while you are still building the product, and it leaves you established online: a following, a post history, and people using your brand name in public before you have shipped anything. A backer who looks you up the week you launch finds a company that already exists.