Discover 'Hands on' Guides
Real promotions, pulled apart — what was set up, what it produced, and how to copy it.

Build a Kickstarter audience
How one giveaway collected over 1,500 emails and more than 1,000 followers for a Kickstarter pre-launch campaign.
Read the guide
How to run a successful giveaway
Prizes, entry actions, promotion, verification and referrals, from our own 3,000-entrant PS5 giveaway.
Read the guide
Instagram giveaway ideas
How to get more entries from a follow, like and tag giveaway, with a Tokei page that collects emails, grows your other channels and rewards referrals.
Read the guideIntegrations & tracking
Connect your giveaway to the email platform and pixels you already run.
Mailchimp
Every entrant lands in your audience, tagged and segmented. No CSV exports.
Read the guideKlaviyo
Rich profile properties, advanced segmentation and lifecycle flow triggers for DTC.
Read the guideMailerLite
Simple setup, real-time delivery, and a generous free tier for creators on a budget.
Read the guideBrevo
Lists with custom attributes on an all-in-one platform with email, SMS and CRM.
Read the guideKit
Add entrants to forms and trigger sequences — built for creators and newsletters.
Read the guideHubSpot
Create contacts in your CRM and add them to a list, ready for workflows and follow-up.
Read the guideResend
Developer-first email. One API key, one audience, done.
Read the guideMeta Pixel
Retargeting audiences, conversion tracking and lookalikes built from your entrants.
Read the guideReddit Pixel
Measure Reddit Ads performance and optimise delivery from your giveaway pages.
Read the guideGoogle Analytics
GA4 traffic sources, visitor behaviour and conversions — no code required.
Read the guide